Thursday, August 7, 2008

Why are hotels eliminating Yellow Pages

The Kelsey Group blog today has an interesting post about yellow pages in hotels. Some of the major chains, Hyatt, Omni and a few others, are discontinuing providing yellow pages in hotels. Seems a strange move, since people in a hotel are usually in an unfamiliar town and need to look up business information. But, the Kelsey blog thinks this is actually a move to get more people signing up to pay for the in-room Internet connection. Makes sense to me. That being said, I think hotel guests are probably a big enough traffic source for print YP usage to make it worthwhile for the YP companies to compenate the hotels to carry the books. That way, the hotels get their monetization either way...

Kelsey Group Blogs

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