Verticals in the Local Space

A "consultant specializing in vertical development" talks about how the local space has been slow to really build out Vertical sites, focusing on areas like auto, wedding, legal, etc. This is definitely a direction local sites need to go in, and the first site that gets to become a one-stop-shop, with solid content in all the major verticals, along with their core business listings, should gain good traction with users as their default local site. And the good news for all of us who aren't Google is that this is not the kind of thing they do, so the door is open for someone else to step through.

Kelsey Group Blogs » Vertical Slowdown? Teresa Lawlor Discusses Challenges