Thursday, February 28, 2008

Tuesday, February 26, 2008

Yahoo! Open Search Platform

Yahoo! will be creating an open search platform, which includes an API that lets people edit search listings, individually or in bulk. Could be useful for IYP companies...

Yahoo Announces Open Search Platform

MerchantCircle IYP Survey

Most interesting item here: 73% of advertisers who think IYPs are effective would not want to spend more than $100 per month (of course, that means 27% would)...

MerchantCircle Survey: $100 Monthly Spend Max « Screenwerk

Marchex and Citysearch in Distribution Deal

Thats a few deals CitySearch has announced in a few weeks to distribute their content...

Marchex and Citysearch in Distribution Deal « Screenwerk

YPA says print is "stable" and IYP is growing

Friday, February 15, 2008

Newspapers Create a Local Ad Network

Most of the biggest newspaper companies in the country have combined to create an ad network. According to the article, the combined network would come in just above Business.com in terms of reach.

Newspapers Create Another Ad Network « Screenwerk

Thursday, February 14, 2008

Wednesday, February 6, 2008

YellowBook Redesigns Amid Traffic Surge

YellowBook did a redesign to their site and search box...

YellowBook Redesigns Amid Traffic Surge « Screenwerk

New-and Unfortunate-Changes to Google Local Search

Article about the impacts of Google modifying local search results to have 10 local listings at the top...

New—And Unfortunate—Changes To Google Local Search