Friday, February 29, 2008
Thursday, February 28, 2008
Automating Local Video: TurnHere
Discussion of how to achieve scale in local video. TurnHere has outsourced local videographers, but is discussing the need for automation/templatization of editing.
Kelsey Group Blogs » Automating Local Video: A Conversation with TurnHere
Kelsey Group Blogs » Automating Local Video: A Conversation with TurnHere
TheFind taps Krillion for Local Product Data
Another posting about local product inventory vendors...
TheFind Taps Krillion for Local Product Data « Screenwerk
TheFind Taps Krillion for Local Product Data « Screenwerk
Wednesday, February 27, 2008
Tuesday, February 26, 2008
Yahoo! Open Search Platform
Yahoo! will be creating an open search platform, which includes an API that lets people edit search listings, individually or in bulk. Could be useful for IYP companies...
Yahoo Announces Open Search Platform
Yahoo Announces Open Search Platform
MerchantCircle IYP Survey
Most interesting item here: 73% of advertisers who think IYPs are effective would not want to spend more than $100 per month (of course, that means 27% would)...
MerchantCircle Survey: $100 Monthly Spend Max « Screenwerk
MerchantCircle Survey: $100 Monthly Spend Max « Screenwerk
Marchex and Citysearch in Distribution Deal
Thats a few deals CitySearch has announced in a few weeks to distribute their content...
Marchex and Citysearch in Distribution Deal « Screenwerk
Marchex and Citysearch in Distribution Deal « Screenwerk
Monday, February 25, 2008
Can Yellow Pages Publishers Turn Digital?
Some info from panelists and bankers at a Local media convention in London...
Kelsey Group Blogs » Can Print Yellow Pages Publishers Turn Digital?
Kelsey Group Blogs » Can Print Yellow Pages Publishers Turn Digital?
Thursday, February 21, 2008
Friday, February 15, 2008
Newspapers Create a Local Ad Network
Most of the biggest newspaper companies in the country have combined to create an ad network. According to the article, the combined network would come in just above Business.com in terms of reach.
Newspapers Create Another Ad Network « Screenwerk
Newspapers Create Another Ad Network « Screenwerk
Thursday, February 14, 2008
Local and User-Centric Thinking
Talking about what it really means to put the user first in the Local space...
Local and User-Centric Thinking « Screenwerk
Local and User-Centric Thinking « Screenwerk
CitySearch-AOL Deal
CitySearch is going to provide its content for use across AOL's local properties...
Citysearch And AOL Announce Reciprocal Content And Ad Distribution Deal
Citysearch And AOL Announce Reciprocal Content And Ad Distribution Deal
Wednesday, February 6, 2008
YellowBook Redesigns Amid Traffic Surge
YellowBook did a redesign to their site and search box...
YellowBook Redesigns Amid Traffic Surge « Screenwerk
YellowBook Redesigns Amid Traffic Surge « Screenwerk
New-and Unfortunate-Changes to Google Local Search
Article about the impacts of Google modifying local search results to have 10 local listings at the top...
New—And Unfortunate—Changes To Google Local Search
New—And Unfortunate—Changes To Google Local Search
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