More info on CitySearch and Local.com

Kelsey Group Blogs » Citysearch and Local.com Partner Up

CitySearch distributing content to Local.com

Local.com is going to start having CitySearch profile and review information on their site.

Citysearch and Local.com in Distribution Deal « Screenwerk

Local Search Lead Gen

Discussion of how AT&T is attacking the local market across all their "screens" and how they will integrate Ingenio into their offerings...

Local Search Lead Gen: Yellowpages.com Ingenio-us Strategy - Search Engine Watch

ATT Survey: Print YP "Most Effective" for SMBs

Lots of interesting iYP-related numbers and discussion as well...

Survey: Print YP ‘Most Effective’ for SMBs « Screenwerk

National Brands vs. Their Local Retailer Locations

Talks about how big brands are worried about SEO competition from their own local locations...

National Brands/Local Retailer SEO Smackdown!

Optimizing a Local Business Profile

Great detailed writeup on what should be included to optimize a local business profile...

Anatomy & Optimization Of A Local Business Profile

Interview with YellowPages.com President

Kelsey Group Blogs » Stubbs Executive Interview: Video, UGC and Call Tracking

Local Advertising Market Size

Local Ad market sizing

Local Online Ads Will Reach $12.6 Billion In 2008, Local Search Will Bring In $5 Billion Of That Total

SuperPages Adds Another Distribution Partner

Superpages is working with a Findology site.

Kelsey Group Blogs » Superpages Adds Another Distribution Partner

Google - Reviews of Local Businesses in Search Results

Google has updated the way they show reviews on Local search results.

Of Stars and Local Search « Screenwerk

British Yellow Pages Site Yell Goes Web 2.0

UK Yellow Pages Publisher Yell Adds "Web 2.0" Look And Features

More Evidence of Reviews' Importance

Categories in which reviews are important.

More Evidence of Reviews’ Importance « Screenwerk

Injecting Social into Local Media

2 companies spoke at ILM about how they are addressing the social aspects of local content.

Kelsey Group Blogs » Injecting Social Into Local Media

SuperPages - TurnHere Deal

SuperPages has put together a deal with TurnHere, a network of local independent video producers, to create video ads for its advertisers.

Superpages Formalizes TurnHere Deal « Screenwerk

The Zen of Local

Somewhat interesting post about the need for SMB profile aggregation. As we build out the data side of the platform, we may want to consider hosting that functionality, to allow us to be their hub for updating their information on multiple platforms (Mark, sound familiar?)

Screenwerk

Google's Workaround for Most Cel Phones Not Having GPS

With Google’s My Location, Who Needs a GPS? - GigaOM

Summary of Jake's Keynote at ILM

Kelsey Group Blogs » Jake Winebaum Provides a Fresh Look at Local Search at ILM 2007

CitySearch 2008 Plans

Kelsey Group Blogs » Herratti’s Citysearch: Social Media, Video & Partnerships

Yahoo! Local New UGC Tool

Yahoo! Local has launched a new UGC tool to gather information for local areas... Read more...

Yahoo! Local Offers New Suggestions Tool

Jake Keynote at ILM

Good feedback on Jake's presentation at the ILM meeting...

Everything's Jake at Kelsey Group ILM:07 [SearchEngineWatch]

WSJ Podcast: TKG on Online Video

Kelsey Group Blogs » WSJ Podcast: TKG on Online Video

When Will the Age of the Consumer Come to Yellow Pages?

http://blog.kelseygroup.com/index.php/2007/11/27/when-will-the-age-of-the-consumer-come-to-yellow-pages/

Local Search Guide 2.0

From Screenwerk Blog:

"Local Search Guide 2.0

The Yellow Pages Association has relaunched its Local Search Guide with a cleaner look and a new mobile section. The site is evolving into a much more useful site and resource. The new design is consistent with that. Apropos of the new mobile sections, here are the results of a mobile-related online poll (don’t know the ultimate sample size):

• 66 percent are using mobile phones to search for local business listings
• 37 percent use free directory assistance
• 17 percent most often use SMS/text messaging
• 12 percent say they use downloadable mobile search applications to find local information
• 34 percent report not using mobile search because the experience is frustrating

The free DA number in particular is somewhat higher than other usage figures I’ve been involved with collecting, which put free DA usage between 25 percent and 30 percent of online survey respondents."

Click here for more

Kelsey Group Analysis of AT&T/Ingenio Acquisition

Some interesting high-level analysis

Kelsey Group Blogs » AT&T Buys Ingenio

SuperPages.com Most "Web 2.0" of Local Sites

SuperPages most Web 2.0 of local sites

AT&T Buys Ingenio, to Integrate with YellowPages.com

AT&T to acquire Ingenio