Monday, December 17, 2007

Local Search Lead Gen

Discussion of how AT&T is attacking the local market across all their "screens" and how they will integrate Ingenio into their offerings...

Local Search Lead Gen: Yellowpages.com Ingenio-us Strategy - Search Engine Watch


ATT Survey: Print YP "Most Effective" for SMBs

Lots of interesting iYP-related numbers and discussion as well...

Survey: Print YP ‘Most Effective’ for SMBs « Screenwerk

National Brands vs. Their Local Retailer Locations

Talks about how big brands are worried about SEO competition from their own local locations...

National Brands/Local Retailer SEO Smackdown!

Optimizing a Local Business Profile

Great detailed writeup on what should be included to optimize a local business profile...

Anatomy & Optimization Of A Local Business Profile

Thursday, December 6, 2007

Google - Reviews of Local Businesses in Search Results

Google has updated the way they show reviews on Local search results.

Of Stars and Local Search « Screenwerk

Tuesday, December 4, 2007

Monday, December 3, 2007

Injecting Social into Local Media

2 companies spoke at ILM about how they are addressing the social aspects of local content.

Kelsey Group Blogs » Injecting Social Into Local Media

SuperPages - TurnHere Deal

SuperPages has put together a deal with TurnHere, a network of local independent video producers, to create video ads for its advertisers.

Superpages Formalizes TurnHere Deal « Screenwerk