The Yellow Pages "Keyword" Version

Article talks about how younger people search by Keywords, vs older people who were taught to search by Category...

Kelsey Group Blogs » The Yellow Pages “Keyword” Version

YellowPages.com takes over Yahoo! Local Search for AT&T Customers

$300-400MM up-front payout to Yahoo, apparently...

Kelsey Group Blogs » Yellowpages.com Takes Over Yahoo! Local Search for AT&T Customers

Google Street View

Definitely watch this video. It's worth seeing. About 2 mins long...

SuperPages in Distribution Deal with Marchex

Superpages in Distribution Deal with Marchex « Screenwerk

Why Local Businesses Should Be Like "The Jerk"

Why Local Businesses Should Be Like The Jerk

Google Testing Click to Call Again?

Quick analysis of Google efforts in cost per call...

Google Testing Click To Call Again?

TurnHere ramping up IYP partnerships

TurnHere produces videos for local businesses. They already had a deal with CitySearch and now have one with YellowPages.com.

Kelsey Group Blogs » Video News Aplenty: TurnHere Strikes Deal With Yellowpages.com

Harnessing Blogs for Local

Harnessing Blogs for Local « Screenwerk

SuperPages distributing Cost per Call advertisers through Call Genie

Superpages to Distribute Calls via Call Genie « Screenwerk

Zillow giving away neighborhood info

Zillow: There Goes the Neighborhood, Free « Screenwerk

Jupiter Research on Local Ad Market Size

Jupiter: Local Online Advertising Will Be Worth $8.9 Billion In 2012

SuperPages signs deal with Parenthood.com

They've the yellow pages on this site, which targets Moms.

Superpages in Deal with Parenthood.com « Screenwerk

CitySearch Facebook Widget Launches

CitySearch has launched a widget for Facebook to help people find restaurants/see friends' recommendations/etc.

Citysearch ‘Eats It’ on Facebook « Screenwerk

MySpace courting small businesses

Kelsey Group Blogs » MySpace Ramping Up Small-Business Features

Will Print YP Suffer in Recessionary '08?

Discussing whether the recession that is beginning may be the tipping point for local online, and increase the downward trend for print IYP.

Will Print YP Suffer in Recessionary ‘08? « Screenwerk

Yahoo! Directory adds images to sponsored links

This looks like an attempt to get people to focus more on paid links on directory pages. Interesting input to our process.

Yahoo Directory Places Images On Sponsored Ads

UrbanMapping - Providing Colloquial Search Improvement

Little article about a company called Urban Mapping which has an API to address people who search by colloquial location names (i.e. Soho in New York) to help location-based sites direct those searches.

Kelsey Group Blogs » Urban Mapping Releases API

Yahoo! does deal with AMEX to drive SMBs to YSM

Yahoo! Does Channel Deal with AMEX « Screenwerk

Yelp.com has API for Reviews to be Syndicated

Local.com Adds Yelp Reviews « Screenwerk

WebVisible-Nielsen Local Search Report

WebVisible-Nielsen Local Search Report Available « Screenwerk

Google Letting Addresses into Adwords

Google Letting Addresses into AdWords? « Screenwerk

RHD sending out PR about market leadership

IYPs Can Compete with Search (Apparently) « Screenwerk

What does 2008 have in store for local?

What Does 2008 Have In Store For Local?

8 White-Hot Trends Lift Local Search in '08

8 White-Hot Trends Lift Local Search in '08 - Search Engine Watch

Google talking about Local

Official Google Blog: AdWords and local markets

Local Classified Advertising/Oodle

There are really 2 parts of the local business. YP-type ads (permanent listings) and Classified Ads (temporary listings). Long term, if we decide to be a broad local site, teaming up with a company like Oodle coule make sense.

Kelsey Group Blogs » The ‘Radical Change’ in Classifieds (Per Oodle)