MerchantCircle has a new templated Website Creation product, which they're using to hook advertisers more deeply and offer a broader product set for those SMBs who don't have their own sites. Interesting quote for me here is that their next step is to move from impressions and clicks to calls. Seems a common theme that most local sites are moving to promoting calls as their key metric.
Kelsey Group Blogs » Merchant Circle Launches Web Site Creation/Hosting
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