Top 10 IYP Search Categories (from the YPA)

So according to the YPA, here are the top 10:

1.  Restaurants
2.  Physicians & Surgeons
3.  Hotels
4.  Auto Repairing & Service
5.  Florists-Retail
6.  Auto Dealers-New & Used
7.  Dentists
8.  Auto Parts & Supplies - New & Used
9.  Beauty Salons (tie)
10. Hospitals (tie)

What does this all mean? Not sure, though it shows that people are using IYPs for the same searches they're using print for. To me, though, while IYPs will have a tough time maintaining their print shares in some of these categories, their online positions should be more defensible, if they go the right direction. Some of these categories, like Physicians and Dentists, are ones where users want significant data to help them make a decision. Right now, levels of data on IYPs are low, but if investments are made into collecting more data (like specialties for doctors, or types of insurance accepted, etc), they can become trusted sources for information on these categories.

Yellow Pages Association Names Top 10 Internet Yellow Pages Searches Reflecting How Consumers Are Using Local Search Sites