The WSJ discussed the Borrell report I mentioned yesterday, although focusing on it from a newspaper perspective. The long and short of it is that they say newspapers are trying to train their sales forces to sell online ads, but when they do that, they cannibalize print (which as we know is higher priced and higher margin). Craigslist is eating their lunch on Classifieds, Google and others are taking share of local traffic and they are having a tough time. Doesn't sound good...
Newspapers Think Locally for Online Ads - WSJ.com
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