ServiveMagic announced an interesting acquisition today, buying a company called Market Hardware, which does websites and SEM for SMBs in some high-volume online verticals. This is going to be interesting, as it makes them more competitive to the IYPs and companies like ReachLocal who are all going after the same customers. I have to think that SM's stable of Lead customers will have huge potential to convert to SEM customers as well (and may shift their spend to SM from those other legacy providers). We'll see what happens...
Kelsey Group Blogs » IAC’s ServiceMagic Buys Market Hardware
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