Looks like the big boys are starting to work together. Idearc (SuperPages) and AT&T Yellow Pages (YellowPages.com) have signed an agreement to share advertisers (and I would assume revenues). This is the first step to creating a super-IYP that can start to think about competing with Google in the local space and give them a real competitor. Interesting stuff and will be interesting to see if RHD and others follow suit...
Idearc, AT&T YP in Distribution Agreement « Screenwerk
Idearc, AT&T YP in Distribution Agreement « Screenwerk
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