In another attempt to get Small Businesses interacting with their Local Platform, Google is offering them a web dashboard with detailed analytics and the ability to easily update their business profiles. Looks like a good offering, but as always with Google attempts at luring SMBs, the question is if SMBs will self service. As I always hear in this space, "small business don't buy advertising, they have it sold to them". I'm starting to believe that and while G has a lot of SMBs in their adwords program, I think it's still too complex for most. This looks simpler, but still not sure if people will self-service. Nonetheless, Google is making it clear that this is an area they tend to continue working on and some day, they may get it done...
Google Local Lures Small Businesses With Their Own Web Dashboard
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