Free Print Ad with Online?

It's only for jobs and only for a test period, but the NYTimes is offering their online job advertisers free print ads when they buy an online one. This is going to become more and more frequent as print advertising degrades to such a level (especially in classifieds categories) that, by itself, it wouldnt provide enough content for print readers. So, to fill in content in print and retain any readers it has, print publications will have to go in this direction. A first shot over the bow perhaps?

Print in Crisis: NYTimes Gives Ads Free Paper