MLS going direct to consumers

Trying to build a real estate site (a huge local category) one of the problems has always been where to get the data. Working with MLSs is the best way to get data, but they're all regional and not all that easy to work with. To get national coverage, you need to do a lot of deals, and as you can see from sites like Redfin, Trulia, etc, its just not that feasible. A new site called HomesDatabase has been created by an MLS in the mid-Atlantic part of the country and is one example of MLSs trying to expand their business model. Their goal is to go national, but we'll see if they have any more luck than the rest. At the very least, though, if local MLSs all over the country do this and allow sharing of their data, aggregator sites will have some good stuff to work with.

MLS Tired of Zillow, Trulia: Goes Direct To Consumers

Drop in Real Estate Newspaper Advertising

Adding to the earlier story about newspapers losing money, look at this chart, from the Trulia Blog, another of those sites I mentioned that's killing the papers' classifieds business.

Ouch! Trends in Newspapers and Real Estate Advertising

Self-Storage Reports Strong Profits

This one may be a bit off-topic, but relevant. As we move forward on this blog, we are going to talk a bit more about big local (Print, IYP and Search) categories, as it is relevant.

Storage and Moving and two big categories for us, and they're categories that are undergoing some growth right now, if this story is any indication. In this case, Public Storage has had their profits increase by 500% this quarter (vs last year), mostly due to the housing market. Realtors and Loans are two other big categories for the local space, and ones that are undergoing drastic shifts with the changes in the housing markets. We can probably all look for their investments in advertising to decrease a bit (at least temporarily). However, it looks like storage (and likely moving as well) may pick up some of the slack. Time for local sites to shift focus a bit?

Amid 91201 Foreclosures, Public Storage Inc. Reports Strong Gains | Redfin Los Angeles Sweet Digs